Apollos and I hadn’t met prior to a phone call to discuss the vision for his website. When the task at hand is to write copy for a personal website, it helps to know the person. (Shocker, I know.)
Research. I watched interviews, videos on his YouTube channel, and took a closer look at his social media — just to get a feel for what makes Apollos tick before we spoke on the phone. After we spoke, I asked Apollos to email me bullet points of the the most important things he’d like to see on the site.