Copywriter
  What’s the background?   Colgate launched its “Save Water” campaign in 2016 — calling attention to water scarcity, while reminding people to turn off the faucet when brushing.   Who’s involved?   In 2018, Michael Phelps served as global ambassador of the campaign for a second consecutive year. His wife and son (Nicole and Boomer) were ambassadors as well. Colgate also partnered with Mina Guli, becoming the main sponsor of #RunningDry — her quest to run 100 marathons in 100 days — all to raise awareness for water scarcity.   How did I help?   Create and plan social posts for Colgate partners to publish throughout 2018. I worked with my art director to create a shots list prior to a photoshoot with the Phelps family and Mina Guli. After the shoot, I selected images and wrote corresponding copy.

Colgate Save Water

Social.

  What’s the background?   Colgate launched its “Save Water” campaign in 2016 — calling attention to water scarcity, while reminding people to turn off the faucet when brushing.   Who’s involved?   In 2018, Michael Phelps served as global ambassador of the campaign for a second consecutive year. His wife and son (Nicole and Boomer) were ambassadors as well. Colgate also partnered with Mina Guli, becoming the main sponsor of #RunningDry — her quest to run 100 marathons in 100 days — all to raise awareness for water scarcity.   How did I help?   Create and plan social posts for Colgate partners to publish throughout 2018. I worked with my art director to create a shots list prior to a photoshoot with the Phelps family and Mina Guli. After the shoot, I selected images and wrote corresponding copy.

What’s the background?

Colgate launched its “Save Water” campaign in 2016 — calling attention to water scarcity, while reminding people to turn off the faucet when brushing.

Who’s involved?

In 2018, Michael Phelps served as global ambassador of the campaign for a second consecutive year. His wife and son (Nicole and Boomer) were ambassadors as well. Colgate also partnered with Mina Guli, becoming the main sponsor of #RunningDry — her quest to run 100 marathons in 100 days — all to raise awareness for water scarcity.

How did I help?

Create and plan social posts for Colgate partners to publish throughout 2018. I worked with my art director to create a shots list prior to a photoshoot with the Phelps family and Mina Guli. After the shoot, I selected images and wrote corresponding copy.

Michael Phelps

Michael Phelps

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Nicole Phelps

Nicole Phelps

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Boomer Phelps

Boomer Phelps

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Mina Guli

Mina Guli

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