This campaign zeroes in on the golfer demographic — promoting Lipton iced tea as the ideal beverage to sip during a round of golf. And for those days when mother nature sends golfers inside, Lipton hot tea is the move.
Some puns are almost too perfect. In golf, most courses require a reservation. The specified time at which the round is scheduled to begin is called a “tee time.” Perfect billboard material to place nearby busy golf courses — inviting golfers to make their next tee time a tea time.
Rain can turn an enjoyable tee time into a buzzkill real quick. This piece is designed to keep those feelings at bay, as Lipton invites golfers to move their tea time indoors. Plus, they can be extremely selective with placement — targeting busy golf courses in areas with frequent rainfall. States like Washington, Oregon, and Florida are worth a look.