https://www.mitchfodstad.com/work daily 1.0 2024-07-26 https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1535744798465-89DB3YXNGRF0G0WZ7B8P/Nike.Spec.Featured.png Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1535838410040-N9BEVY7CO0VXPBV1WOGL/la+tortilla+factory+HERO.jpg Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1535848038559-CH263I31Y1XH5CMC59TG/toke+tray+HERO.jpg Work Toke Tray designs and sells rolling trays. Their products were primarily sold in smoke shops throughout the midwest, however they added an assortment of new designs as they look to grow online sales. That’s where I came in — to write product descriptions. Each description tells a mini story about the artwork. (Guarantee you’ll learn a few fun facts.) https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1535847574999-RY7WEU7Z4WCOTDCTK7GS/mauer+website+HERO.jpg Work Mauer Sports Nutrition is a startup health food company that sells protein bars, collagen shots, and weight management bars. They launched in 2015 — about two years prior to when I started working for them in October of 2017. The company had been struggling to pick up online sales traction. In short, my job was to bring e-commerce to life. From social media maestro to email copywriter to web developer, a plethora of digital hats were worn. But first things first, the website needed a makeover. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1535848308977-JGKDKX2U67V1PU2D79XL/filtered+vows+HERO.jpg Work Filtered Vows is a Snapchat filter supplier — primarily for weddings — while they do branch out to an assortment of event-based businesses. Their nimble team needed a creative solution to scale their business. This was a two step process. First, I cleaned up the copy on their site to minimize the volume of questions from leads. This opened up time to create partnerships with wedding venues; Filtered Vows supplies partnered venues with vouchers, which couples can use to redeem a free Snapchat filter. Venues add this perk to their booking packages, paying Filtered Vows based on coupon code usage. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1536366084356-XMHWTWEJUF5CGTTKX2TR/xciv+HERO.jpg Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1536371810985-LTQPNVVTODX4DY3CL7UA/reid+mynds+HERO.jpg Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1536371891377-V4W55AMUDTW6JBVEIM4P/apollos+HERO.jpg Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1536372357515-STM9IZWZRUS103FTZSON/venturepure+HERO.jpg Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1538263786982-QS28MZAV3K94WT2WXKF4/mauer+social+HERO.jpg Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1578081727344-HO6MLTDT9WZ9TSEKZYCE/Harrys-Subway-ads-HERO.jpg Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1578083116973-GSFEI2M9B3173X1GAJO7/HERO-Harrys-Direct-Mail-Inserts.jpg Work Promoting Harry’s Trial Set, these direct mail inserts were sent to prospective shave customers. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1545877617028-L6BAR68R7GNABK2PE0P0/MS3_4932_p.jpg Work While the company is best known for eye care, Alcon’s AIR OPTIX COLORS contact lenses are positioned as a beauty product. I wrote organic social copy to be featured in the brand’s Facebook and Instagram feeds. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1628453700099-CR002QCAYEZOOVYB90O6/HERO-customer-testimonial-60.png Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1628460672907-6PYXIJOWTHHTH7HWEQ1U/HERO-harrys-landing-pages.jpg Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1622410994715-6NHO8E0RK4UO6KE4QSEG/HERO-DSC-Price-Increase.png Work In April 2021, one of Harry’s main competitors, Dollar Shave Club, broke news to its subscribers that prices were going up due to rising costs — something Harry’s has never done. So naturally, we developed a campaign going after disgruntled Dollar Shave Club customers with ads speaking directly to the price pain point. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1581981839549-SS4QCW4X4L11RQDWJMSQ/HERO-Harrys-Blades-Replenishment-Emails_2020.png Work Harry’s is best known for its automatic subscription service. But many customers choose to restock manually. After a few months of purchase, these customers receive a series of “blades replenishment” emails, in one-week intervals, reminding them to restock before they run out. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1545884093432-PSTX5V6IM17ZS191N8PL/DAILIES%281%29.jpg Work DAILIES is the brand for Alcon’s line of daily use contact lenses. Working in collaboration with our design team, we came up with concepts to pitch to Alcon — then I wrote copy to be featured in paid and organic social. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1545950591388-65VU3VRT968P4ZHN25K2/Colgate+August+20180148.jpg Work What’s the background? Colgate launched its “Save Water” campaign in 2016. The campaign calls attention to water scarcity while reminding people to turn off the faucet when brushing. Who’s involved? In 2018, Michael Phelps served as the campaign’s global ambassador for a second-consecutive year. His wife and son, Nicole and Boomer, were ambassadors as well. Colgate also partnered with Mina Guli, becoming the main sponsor of #RunningDry — her quest to run 100 marathons in 100 days — all to raise awareness for water scarcity. How did I help? Create and plan social posts for Colgate partners to publish throughout 2018. I worked with my art director to create a shots list prior to a photoshoot with the Phelps family and Mina Guli. After the shoot, I selected images and wrote corresponding copy. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1535748747699-ONBR8AYR6ECP2F3OSVRR/lipton+HERO.png Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1590268943583-NW3D34AAQJETL5GO0X0T/image-asset.png Work Selling razors can be a little tricky when quarantine beards are on-trend. But there’s always a creative solution. We came up with three concepts — each centered around the idea of working from home, in their own unique ways. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1668893073817-U3KYIT5URUXV5FV26IC9/Mauzy%E2%80%93HDYT-endcard.png Work What good is having a new kitchen and home theater if your air temperature is unbearable? This campaign sheds light on what really makes you a neighborhood hero. Mauzy is a home services company located in San Diego, California. HVAC is their core business. https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1693256276173-00ZKATMFSMFVTLEXC26N/HERO-FOTP-Welcome-Emails.png Work Front of the Pack’s (FOTP) main product is a whole-body dog supplement called The One. They have a “supplement quiz” on their website for prospective customers to share information about their dog(s) to ensure FOTP provides the right dosage. What happens if these prospects don’t place an order? FOTP sends a series of “welcome” emails aimed at converting them to customers. (There are two versions for each email, testing copy and/or design tweaks.) https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1699132794564-VHWHHV703AFGFQFJ11TX/HERO-FOTP-Starter-Kit-Post-Purchase-Email-Flow.png Work https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/1699127389105-GYU6WBXFQ95J6F4NO0U7/HERO-FOTP-Welcome-Booklet.png Work Front of the Pack (FOTP) sells a whole-body dog supplement called The One. The Welcome Booklet is designed to educate new customers with key product information and provide an interactive “Wellness Log” for tracking their furry friend’s results. https://www.mitchfodstad.com/about daily 0.75 2024-07-26 https://images.squarespace-cdn.com/content/v1/5b81ccc95417fc41654fb5e3/cfb25cee-b368-4c89-9900-b7ceb8cea677/Mitch-Headshot-BW-2_1080.png About