Social.
What’s the background?
Colgate launched its “Save Water” campaign in 2016. The campaign calls attention to water scarcity while reminding people to turn off the faucet when brushing.
Who’s involved?
In 2018, Michael Phelps served as the campaign’s global ambassador for a second-consecutive year. His wife and son, Nicole and Boomer, were ambassadors as well. Colgate also partnered with Mina Guli, becoming the main sponsor of #RunningDry — her quest to run 100 marathons in 100 days — all to raise awareness for water scarcity.
How did I help?
Create and plan social posts for Colgate partners to publish throughout 2018. I worked with my art director to create a shots list prior to a photoshoot with the Phelps family and Mina Guli. After the shoot, I selected images and wrote corresponding copy.