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Selling razors can be a little tricky when quarantine beards are on-trend. But there’s always a creative solution. We came up with three concepts — each centered around the idea of working from home, in their own unique ways.
When life gives you quarantine, experiment with your look. For this concept, ads allude to the reality that we’re all stuck at home, so now’s the perfect time to try a wacky facial hair style you’ve always wanted to rock.
Business up top, PJs on the bottom. Alluding to the working-from-home reality, these ads reinforce that Harry’s can help you look like a pro where it matters most…where your coworkers can see you, that is.
We’re working from home, too. This concept works in two ways. The watermark, “photographed at home,” builds a connection with the end user by speaking to the fact that we’re at home, too. And the headline leans into the convenience of delivery, which saves an unnecessary trip to the store during a pandemic.