(SPEC) Video concept for a Nike ad targeting a young consumer audience. It’s designed to inspire kids to chase their athletic dreams — while sporting Nike gear, of course.
Here’s my vision for the full video.
Each slide represents a short scene, where an athlete is portrayed by an actor playing his/her respective sport as a child. Thereafter, each scene cuts to footage of the athlete today. For example, imagine a child playing soccer in an urban setting — he dribbles the ball downfield, and once he starts to kick the ball towards the goal, the video cuts to Neymar scoring as a professional. (Crowd goes wild.)
TV SPOTS
If multiple athletes are featured in a particular spot, then each scene needs to be condensed. Otherwise, TV spots can feature the full version of a single athlete scene; this enables Nike to tailor each unique version according to athlete popularity in each market.
SOCIAL MEDIA
Nike can publish the full version across its social media pages (organic and paid).